Business School for the Rehab Chiropractor

This Is Why Your Marketing Isn’t Working — And What to Do Instead

In this episode, you're getting a behind-the-scenes recording from our live Mastermind event, featuring our Marketing Director, Hannah.
She walks you through the exact framework we use to help chiropractors go from overwhelmed and unclear to fully confident in their marketing strategy.
Whether you're making under $10K/month or pushing past $200K/year, Hannah breaks down the 3 marketing stages — Foundation, Build, and Growth — and gives you the mindset shifts and tactical playbook needed at each level.
Here’s what you’ll learn:
Why “more tactics” isn’t the answer if your marketing isn’t working
The 3 stages of marketing every practice owner goes through — and how to know where you are
The mindset shift that separates clinicians stuck under $10K/month from those scaling past $200K
Why “Sell by Chat” and traffic ads are non-negotiables in today’s landscape
How to stop optimizing for what doesn’t exist and start building a brand that lasts
 
This talk is packed with practical insights and real stories from the field. If you’ve ever said, “I don’t know what I should be doing in my marketing,” this episode is your reset button.
Ready to finally grow and scale your practice?👉 Apply for a Free Strategy Call
Follow us on Instagram: @justinrabinowitz
Want more free resources?📥 Download our Exclusive Rehab Checklist

Why You’re Still Stuck in Business (And How to Fix It)

*Click here to watch this weeks video episode on YouTube*
 
In this episode, I bring you another SPECIAL CLIP from our recent live event. This is the "meat lecture" — where I broke down the core framework behind how I help chiropractors build, grow, and scale their practices.
We get into:
How to finally nail your business model (and why this is where most docs get stuck)
Why marketing and sales feel hard — and how to “hail” your message so it actually lands
What “scaling” really means (and how I learned the hard way what not to do)
The real reason you don’t have enough time or money — and how to fix it fast
The biggest mindset shifts that separate stressed-out clinicians from real CEOs
Whether you’re just starting out or stuck at $30K/month, this framework is the roadmap I wish I had back in 2012 — and the one I use every day with our top clients.
 
Ready to finally grow and scale your practice?👉 Apply for a Free Strategy Call
Follow us on Instagram: @justinrabinowitz
Want more free resources?📥 Download our Exclusive Rehab Checklist

Inside the Sales Mindset of Dr. Ashdin Billimoria

In this episode, I sit down with Dr. Ashdin Billimoria — our first-ever associate and now managing partner at Strive to Move — to talk about how he became obsessed with sales (yes, sales) and how it's changed his clinical and leadership journey.
We get into:
- How Ashdin went from fearing sales to loving it
- The real reason patients say “no” — and how to fix it
- What makes a discovery visit actually work
- How to train associates without making them robots
- The mindset shifts required to close more (without being pushy)
 
Whether you’re just getting started or training your first hire, Ashdin drops practical, real-world strategies that can help any doc sell with more confidence — and make more impact.
 
Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.
Follow us on Instagram: @justinrabinowitz
 
Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

I Trained a Bot to Think Like Me — Here’s What Happened

In this episode, I walk you through exactly how I’m using AI right now — in both business and life.
From creating high-performing Instagram posts to building a personal household budget to training a marketing assistant bot, I break down three powerful, real-world use cases for chiropractors and business owners.
You’ll learn:
- How to get your AI bot to write in your voice
- Why most people are using AI wrong (and how to fix it)
- How to build your first “marketing assistant” bot — fast
Whether you’re new to AI or ready to go deeper, this episode will give you practical takeaways to use today.
Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.
Follow us on Instagram: @justinrabinowitz
Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

How I Lost $1M by Playing Small

In this episode, I break down the cost of waiting — and how playing it safe could be costing you hundreds of thousands (or more).
From undercharging in my early years to clients who delayed action and paid the price, this episode is a reminder that the biggest risk is doing nothing.
Inside this episode:
- How I lost $1M by undercharging
- The “Beginner’s Paradox” that keeps you stuck
- Why waiting for the "right time" kills growth
- What to do instead — starting now
 
Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.
Follow us on Instagram: @justinrabinowitz
Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

7 Places Rehab Chiro Businesses Get Stuck (My Most Popular Instagram Post)

Welcome to Business School For The Rehab Chiropractor where we talk about the lessons I’ve learned in scaling my cash based rehab chiro practice to 7 figures without personally treating a patient. Now, I help other rehab chiros do exactly the same.
 
Wanna grow your rehab chiropractic practice? Click here.

What I Want My Kids to Know About Wealth (and to anyone who's ever wanted more than just money)

Watch now on YouTube → Click here to watch this episode
 
In this episode, you're getting a SPECIAL CLIP from our live event. 
 
It's a raw, heartfelt message about what real wealth actually means.
 
Spoiler: It’s not about a number in your bank account.
 
I share my personal stories, client transformations, and a letter to my children that brings it all home.
 
Whether you're in business, in school, or just trying to find your footing, this message is for you
 
Here’s what you’ll learn:
 
The difference between being rich and being wealthy
How to build wealth before the money shows up
Why "starting before you're ready" is the real shortcut
 
This episode isn’t just about business — it’s about identity, legacy, and courage.
 
Text it to someone who needs to hear it. DM Justin on Instagram with your thoughts. And if you’re ready to start living like you’re wealthy, this is your sign.
 
Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

[REPOST] How To Pick An Affordable Price and Other Selfish Thoughts Rehab Chiropractors Hold

In this episode, I’m sharing the 7 biggest false beliefs I hear about money, pricing, and insurance — the same ones that keep most rehab providers stuck and undercharging.
 
From “my town is different” to “you need years of experience to charge more,” I break down the real reasons why these thoughts are holding you back — and what to do instead.
 
Here’s what you’ll learn:
Why charging less doesn’t make you more “accessible”
How affordability is often a mindset issue — not a pricing one
Why selling in healthcare is not unethical (and may be your #1 skill)
How to confidently raise your prices — no permission required
The truth about scaling high-ticket services
Follow us on Instagram @justinrabinowitz 
Want more free value? Download our exclusive rehab chiro checklist for your roadmap to success

[REPOST] This Has NOTHING To Do With My Business, But It Has Everything To Do With My Success (The Power Of Mindset)

Mindset - one of my favorite talking points when it comes to being a rehab chiro practice owner.
 
It is part of the foundation for growing a successful business!
 
So in this episode, I share how I grew and evolved my mindset. (Which grew my business as a byproduct) 
 
Things like self-awareness, self-talk, and who you share your information with have a TREMENDOUS impact on your life. 
 
Even though they may sound like little things, if you don’t get these aspects of your mindset right then they’ll cascade and cause grander problems in your life and business. 
 
Be careful about who you share with.
 
Your situation never changes, you do.
 
And become aware of the things that you say out loud.
 
...
 
Follow us on Instagram @justinrabinowitz 
Want more free value? Download our exclusive rehab checklist for your roadmap to success

The Rehab Chiro’s Guide To Profitable Ads

Not sure what types of ads to run—or how to tell if they’re actually working? 
You’re not alone. Many rehab chiros waste time and money on ad strategies that aren’t built to convert or scale.
In this episode, Justin sits down with the marketing team - Hannah and Kaylie - and they break down the core systems and tools behind running profitable digital ads for a rehab chiropractic practice—so you can stop guessing and start growing.
Whether you're behind the scenes or running the show, this episode is packed with practical takeaways you can apply to your next campaign.
Here’s what you’ll learn:
What types of ads to start with to make money fast
What the next level of digital marketing looks like for rehab chiros today
How to hone in your marketing messaging to attract the right types of leads and prospects
Our live event is THIS WEEKEND - and it’s too late to join our team and 100+ of the world’s top rehab chiros in person in New Jersey 
DM us on Instagram @justinrabinowitz to find out how to attend
Want more free value? Download our exclusive rehab checklist for your roadmap to success