Business School for the Rehab Chiropractor

The Sell-by-Chat Playbook with Dr. Kaylie Wilcox

In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—breaks down the Sell by Chat strategy on Instagram that helped scale the practice from $500K to $1M.
She covers exactly how to structure DMs, follow up, and book calls that convert into revenue—plus the tweaks that recently added an extra $7K in one week.
What You’ll Learn
- The 3 directives for running DMs that actually book calls.
- Why you need 8+ exchanges before making the ask.
- The exact closing script we use—word for word.
- The role of emotional vs. strategic questions in building trust.
 
If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.
Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.
 
Follow me on Instagram: @justinrabinowitz
 
Want more free resources?
Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

CEO Secrets: 3 Lessons That Will Transform Your Practice

Click here to watch the episode on YouTube
 
In this episode, I share the biggest lessons I took away from spending three weeks with my CEO-level clients—chiropractors running high-level practices who are pushing past six and seven figures.
 
These takeaways aren’t just for CEOs. Whether you’re building your practice from scratch or already scaling, the principles will help you simplify, focus, and move faster.
 
What You’ll Learn
- Why success is about solving one problem at a time—and executing at the highest level.
- How to overcome overthinking and start taking the “too easy” actions that actually move the needle.
- Why you need to be careful about who you take advice from (and why “special people” aren’t always the best role models).
- The truth about obsession vs. work-life balance—and what it really takes to grow.
 
If you want to be in the same room with practice owners like this, I’m hosting a live event in New Jersey on September 13–14. You’ll learn from top speakers, connect with leaders in our profession, and leave with an action plan to grow your business.
 
👉 Click here to apply for a guest pass for Rehab Chiro Mastermind Live.
Follow me on Instagram: @justinrabinowitz
Want more free resources?Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

From $500K to $1M with Dr. Kaylie and Dr. Ashdin (Part 2)

In this episode, I sit down with Dr. Kaylie (our marketing director) and Dr. Ashdin (our sales director) at Strive2Move.
 
Together, we break down how they helped take the practice from $500K to $1M in under two years—and what you can apply in your own business today.
 
What You’ll Learn:
 
- Why most chiros get stuck on the “time vs. money” roller coaster—and how to break it.
- The sales and pricing mistakes I see that keep practices from scaling.
- How Kaylie approaches problem-led marketing (and why most chiros get it wrong).
- The real secret behind hitting $1M: consistent time and focus on sales + marketing.
 
If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.
 
Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.
 
Follow me on Instagram: @justinrabinowitz
 
Want more free resources?
 
Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Two Leaders, One Vision: Dr. Kaylie & Dr. Ashdin on Scaling a Practice

In this episode, I sit down with Dr. Kaylie and Dr. Ashdin, managing partners at Strive2Move, to share the real story of how we built a thriving business together. From early struggles to building a profit-sharing partnership, we cover the lessons, mindset shifts, and systems that made it possible.
 
You’ll hear:
- How Dr. Ashdin and Dr. Kaylie started at Strive to Move
- The turning point from losing money to record-breaking months
- Why trust, transparency, and clear roles are key to scaling
- The partnership structure that keeps everyone motivated and invested
 
If you’ve ever thought about bringing on a partner—or becoming one—this episode is your inside look at what works and what to avoid.
 
Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13-14 in Bridgewater, NJ
 
Follow us on Instagram: @justinrabinowitz
 
Want more free resources?📥 Download our Exclusive Rehab Checklist

This Is Why Your Marketing Isn’t Working — And What to Do Instead

In this episode, you're getting a behind-the-scenes recording from our live Mastermind event, featuring our Marketing Director, Hannah.
She walks you through the exact framework we use to help chiropractors go from overwhelmed and unclear to fully confident in their marketing strategy.
Whether you're making under $10K/month or pushing past $200K/year, Hannah breaks down the 3 marketing stages — Foundation, Build, and Growth — and gives you the mindset shifts and tactical playbook needed at each level.
Here’s what you’ll learn:
Why “more tactics” isn’t the answer if your marketing isn’t working
The 3 stages of marketing every practice owner goes through — and how to know where you are
The mindset shift that separates clinicians stuck under $10K/month from those scaling past $200K
Why “Sell by Chat” and traffic ads are non-negotiables in today’s landscape
How to stop optimizing for what doesn’t exist and start building a brand that lasts
 
This talk is packed with practical insights and real stories from the field. If you’ve ever said, “I don’t know what I should be doing in my marketing,” this episode is your reset button.
Ready to finally grow and scale your practice?👉 Apply for a Free Strategy Call
Follow us on Instagram: @justinrabinowitz
Want more free resources?📥 Download our Exclusive Rehab Checklist

Why You’re Still Stuck in Business (And How to Fix It)

*Click here to watch this weeks video episode on YouTube*
 
In this episode, I bring you another SPECIAL CLIP from our recent live event. This is the "meat lecture" — where I broke down the core framework behind how I help chiropractors build, grow, and scale their practices.
We get into:
How to finally nail your business model (and why this is where most docs get stuck)
Why marketing and sales feel hard — and how to “hail” your message so it actually lands
What “scaling” really means (and how I learned the hard way what not to do)
The real reason you don’t have enough time or money — and how to fix it fast
The biggest mindset shifts that separate stressed-out clinicians from real CEOs
Whether you’re just starting out or stuck at $30K/month, this framework is the roadmap I wish I had back in 2012 — and the one I use every day with our top clients.
 
Ready to finally grow and scale your practice?👉 Apply for a Free Strategy Call
Follow us on Instagram: @justinrabinowitz
Want more free resources?📥 Download our Exclusive Rehab Checklist

Inside the Sales Mindset of Dr. Ashdin Billimoria

In this episode, I sit down with Dr. Ashdin Billimoria — our first-ever associate and now managing partner at Strive to Move — to talk about how he became obsessed with sales (yes, sales) and how it's changed his clinical and leadership journey.
We get into:
- How Ashdin went from fearing sales to loving it
- The real reason patients say “no” — and how to fix it
- What makes a discovery visit actually work
- How to train associates without making them robots
- The mindset shifts required to close more (without being pushy)
 
Whether you’re just getting started or training your first hire, Ashdin drops practical, real-world strategies that can help any doc sell with more confidence — and make more impact.
 
Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.
Follow us on Instagram: @justinrabinowitz
 
Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

I Trained a Bot to Think Like Me — Here’s What Happened

In this episode, I walk you through exactly how I’m using AI right now — in both business and life.
From creating high-performing Instagram posts to building a personal household budget to training a marketing assistant bot, I break down three powerful, real-world use cases for chiropractors and business owners.
You’ll learn:
- How to get your AI bot to write in your voice
- Why most people are using AI wrong (and how to fix it)
- How to build your first “marketing assistant” bot — fast
Whether you’re new to AI or ready to go deeper, this episode will give you practical takeaways to use today.
Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.
Follow us on Instagram: @justinrabinowitz
Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

How I Lost $1M by Playing Small

In this episode, I break down the cost of waiting — and how playing it safe could be costing you hundreds of thousands (or more).
From undercharging in my early years to clients who delayed action and paid the price, this episode is a reminder that the biggest risk is doing nothing.
Inside this episode:
- How I lost $1M by undercharging
- The “Beginner’s Paradox” that keeps you stuck
- Why waiting for the "right time" kills growth
- What to do instead — starting now
 
Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team.
Follow us on Instagram: @justinrabinowitz
Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

7 Places Rehab Chiro Businesses Get Stuck (My Most Popular Instagram Post)

Welcome to Business School For The Rehab Chiropractor where we talk about the lessons I’ve learned in scaling my cash based rehab chiro practice to 7 figures without personally treating a patient. Now, I help other rehab chiros do exactly the same.
 
Wanna grow your rehab chiropractic practice? Click here.