Business School for the Rehab Chiropractor
Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.
Episodes

Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
In this episode, I take you behind the scenes of how Rehab Chiro Coach has evolved — from helping brand-new startups to now working with established practice owners generating $20K–$50K per month who are ready to scale.
If that’s you — you’re busy, you’re grinding, you’re making a living… but you can’t figure out how to make more money without working more — this episode is for you.
After coaching hundreds of rehab chiropractors over the last few years, I can tell within 10 seconds why someone is stuck. And in this episode, I break down the six exact reasons why—and what to do to finally get unstuck.
What You’ll Learn
- The truth about why your goals are way too low (and how to fix them).
- Why hard work is no longer the currency that grows your business.
- How to know if your associate model is broken — and how to fix it fast.
- Why the “middle” in pricing and volume will kill your practice.
- The real reason high cost of living isn’t your problem (and what is).
- Why most “business coaching” fails — and the one thing you actually need to get right first.
I’ve seen this pattern hundreds of times — practices stuck between $20K and $50K/month, doing great clinically but still frustrated financially. The good news? Once you fix your business model, scaling becomes predictable.
If you’re listening to this and realize I just described your business — you don’t need to wait until next year to fix it. Get in our world now before prices increase in 2025.
👉 Book your strategy call: go.rehabchirocoach.com/strategycall
Follow me on Instagram: @justinrabinowitz
Want more free resources?
📥 Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Oct 08, 2025
Wednesday Oct 08, 2025
In this episode, I’m giving you an exclusive inside look at one of our team’s live sales training sessions—a raw conversation on how to help chiropractors break through the belief systems that hold them back from growth.
Here’s the truth:The reason you think you can’t is the reason you should.
Inside this session, you’ll hear exactly how I coach our team to challenge false beliefs, shift perspective, and sell through truth — not pressure.
What You’ll Learn
- Why “If–Then” thinking is the belief pattern keeping most chiros stuck.
- How to lead and sell by dismantling false beliefs instead of pushing harder.
- Why waiting until “someday” is the most expensive decision you’ll ever make.
- The key question I ask in every sales conversation: “Is it actually true?”
If this episode hits home — if you know you’ve been waiting for “the right time” — stop waiting.
Book a strategy call with my team and let’s talk about building a business that grows because of your decisions, not your circumstances.
Follow me on Instagram: @justinrabinowitz
Want more free resources?
Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—shares the exact boots-on-the-ground strategy that helped scale their practice from $500K to $1M.
She breaks down how Strive2Move refined their community event marketing—specifically, sponsoring a local 5K for the second year in a row. By investing $5K into the race, they generated over $20K in return, plus dozens of new prospects in the pipeline.
You’ll hear the step-by-step playbook: from pre-event nurturing, to race-day execution, to post-event follow-up that turns runners into long-term patients.
What You’ll Learn:
How to structure a profitable community event that goes beyond “goodwill.”
The pre-event email, text, and Instagram strategy that warmed leads before race day.
Why multiple compelling offers are essential—and the exact ones Strive2Move used.
The team roles that made execution seamless (and profitable).
Lessons learned from year one—and how they leveled up to triple the ROI.
If you’re stuck in the cycle of working harder without seeing growth, it’s not because you’re lazy—it’s because you’re missing the right playbook. That’s exactly what we give you inside ChiroBiz101. Book a strategy call to see if you’re a fit.
👉 go.rehabchirocoach.com/strategycall
Follow Justin on Instagram: @justinrabinowitz
Want more free resources?Download the Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Sep 24, 2025
Wednesday Sep 24, 2025
👉 Click here to watch this episode on Youtube!
In this episode, Justin shares his keynote from our recent live event—a hard-hitting message every chiropractor needs to face.
Instead of the usual inspiration, you’ll hear the “obituary” of a chiropractor who played it small: busy but not profitable, safe but never fulfilled, waiting for “someday” until it was too late.
It’s heavy. It’s raw. But if you want a different outcome, you need to confront these truths head-on—and choose to live the opposite story.
What You’ll Learn in This Episode:
- Why half of new chiropractors are out of practice within 5 years.
- The real cost of shrinking reimbursements (and how to escape it).
- The dangerous beliefs that quietly kill your career.
- What to put to rest today so you can build the business and life you actually want.
If you’ve been listening for a while and getting value—but haven’t taken ChiroBiz101—it’s time.
Click here to book a free strategy call with our team so we can see if it’s a fit.
Follow me on Instagram: @justinrabinowitz
Want more free resources?
Grab the Rehab Chiro Checklist—your step-by-step guide to building a practice that lasts.

Wednesday Sep 17, 2025
Wednesday Sep 17, 2025
Click here to get your AI Guide!
In this episode, Hannah Matheson—Marketing Director at Rehab Chiro—shares a Marketing Monday training from our mastermind.
She explains why messaging is the #1 factor in whether your marketing works (or flops) and reveals the three mistakes she sees most often on chiro Instagram accounts.
What You’ll Learn
- Why tactics fail when your messaging is off.
- The #1 principle for creating copy that connects.
- Three messaging mistakes killing your content performance.
Grab the free PDF guide from this training that shows you how to train your own AI bot to write messaging that resonates with your perfect patients right here.
Follow me on Instagram: @justinrabinowitz
Want more free resources?
Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
In this episode, I share my journey from charging $60 a session to building a 7-figure, 100% cash-based practice—and the lessons I wish I knew sooner.
Along the way, I answer live student questions on pricing, insurance vs. cash, and how to decide whether to associate or open your own practice right out of school.
What You’ll Learn
- Why “the middle” is the most dangerous place in pricing.
- The real trade-offs of insurance vs. cash-based practice.
- How to know when you’ve outgrown your role as an associate.
- Why discounting backfires—and how to charge premium rates with integrity.
If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.
Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.
Follow me on Instagram: @justinrabinowitz
Want more free resources?Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—breaks down the Sell by Chat strategy on Instagram that helped scale the practice from $500K to $1M.
She covers exactly how to structure DMs, follow up, and book calls that convert into revenue—plus the tweaks that recently added an extra $7K in one week.
What You’ll Learn
- The 3 directives for running DMs that actually book calls.
- Why you need 8+ exchanges before making the ask.
- The exact closing script we use—word for word.
- The role of emotional vs. strategic questions in building trust.
If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.
Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.
Follow me on Instagram: @justinrabinowitz
Want more free resources?
Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
Click here to watch the episode on YouTube
In this episode, I share the biggest lessons I took away from spending three weeks with my CEO-level clients—chiropractors running high-level practices who are pushing past six and seven figures.
These takeaways aren’t just for CEOs. Whether you’re building your practice from scratch or already scaling, the principles will help you simplify, focus, and move faster.
What You’ll Learn
- Why success is about solving one problem at a time—and executing at the highest level.
- How to overcome overthinking and start taking the “too easy” actions that actually move the needle.
- Why you need to be careful about who you take advice from (and why “special people” aren’t always the best role models).
- The truth about obsession vs. work-life balance—and what it really takes to grow.
If you want to be in the same room with practice owners like this, I’m hosting a live event in New Jersey on September 13–14. You’ll learn from top speakers, connect with leaders in our profession, and leave with an action plan to grow your business.
👉 Click here to apply for a guest pass for Rehab Chiro Mastermind Live.
Follow me on Instagram: @justinrabinowitz
Want more free resources?Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Aug 20, 2025
Wednesday Aug 20, 2025
In this episode, I sit down with Dr. Kaylie (our marketing director) and Dr. Ashdin (our sales director) at Strive2Move.
Together, we break down how they helped take the practice from $500K to $1M in under two years—and what you can apply in your own business today.
What You’ll Learn:
- Why most chiros get stuck on the “time vs. money” roller coaster—and how to break it.
- The sales and pricing mistakes I see that keep practices from scaling.
- How Kaylie approaches problem-led marketing (and why most chiros get it wrong).
- The real secret behind hitting $1M: consistent time and focus on sales + marketing.
If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.
Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.
Follow me on Instagram: @justinrabinowitz
Want more free resources?
Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
In this episode, I sit down with Dr. Kaylie and Dr. Ashdin, managing partners at Strive2Move, to share the real story of how we built a thriving business together. From early struggles to building a profit-sharing partnership, we cover the lessons, mindset shifts, and systems that made it possible.
You’ll hear:
- How Dr. Ashdin and Dr. Kaylie started at Strive to Move
- The turning point from losing money to record-breaking months
- Why trust, transparency, and clear roles are key to scaling
- The partnership structure that keeps everyone motivated and invested
If you’ve ever thought about bringing on a partner—or becoming one—this episode is your inside look at what works and what to avoid.
Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13-14 in Bridgewater, NJ
Follow us on Instagram: @justinrabinowitz
Want more free resources?📥 Download our Exclusive Rehab Checklist




