Wednesday Nov 01, 2023
My 2nd Practice Location Failed…and Made Me A Millionaire
There was a time when I decided to open a second practice out of a gym.
And it was fine, I mean nothing bad happened. But nothing good happened either, because all it did was distract me.
I kept working the same amount of days but my interest, focus, and energy became scattered.
I didn’t see a bump in revenue either, just an increase in headaches.
Because it turns out I didn’t need a second office to make more money. I needed to optimize and refine the practice I was already running.
I needed to enhance its marketing, sales, and treatment to the best they could be.
So one practice could maximize its potential.
Now that same practice does close to 7-figures a year.💸
But this isn’t only a story from my career, it's an experience many other healthcare entrepreneurs go through.
I learned the hard way, a second practice won't always make you more money.
However, this episode isn’t about talking you out of opening a second location.
It’s about telling you how to do it right.
The areas you should improve in before expanding.
And the problems that come along with opening a second office.
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