Wednesday Aug 30, 2023
”I’m Leaving My Practice For a Month,” Here’s How We Prepare For The Boss’s Absence
I’m taking a month-long break from my business just to see if it’s actually good…
They say the only way you know if you have a real business is if the owner could take a four week-long vacation and the business can still run on its own.
Well I’m going to test this theory.
But before I go, I need to get some things in order of course. I can’t just disappear on my employees.
So in this episode I’m going to show you what a marketing meeting at my practice is like.
Specifically a marketing meeting before the boss leaves for a month-long vacation.
I talk with one of my clinicians, Kaylie. She is going to act as the marketing director of a seven-figure practice while I’m gone.
We discuss:
- Planned marketing events
- Execution of marketing units
- Potential problems
- How to manage time with tasks
Obviously I’ve never done this before and I’m interested in how it goes.
But another reason why I’m doing it is because I’m incredibly confident in my team.
We’ve spent countless hours working on this practice together. I know their skill sets and capabilities. They’re ready!
So I know you'll learn valuable information from my conversation with Kaylie. We both take our marketing extremely seriously.
P.S. - I’ve attached the link to my colleague and accountability partner Kevin Vandi’s podcast. He’s one of the most successful businessmen I know in the field and his interview with Rehab Chiro Mastermind member Nick Studholme holds a lot of value for you. Click here check it out. Thank you!
P.P.S - Click Here to request a free copy of the Strive2Move Marketing Planning Doc!
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